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THE NIXON SURF CHALLENGE 2016


Pubblicato in data: 02 Jun 2016

Hossegor, FR - After a memorable jaunt last year to the Far-East and the South China Sea, the Nixon Surf Challenge (http://nixon.us2.list-manage1.com/track/click?u=ca801c6b6c9edce7e9901c8c7&id=00725c2083&e=0094bb0609)– in association with Monster Energy, Reef, Jam and Lomography – returns this year from May 30 – June 5 with the altogether less tropical but equally mythical coastline of Ireland in its sights.

Over the course of the last couple of decades, Ireland has quietly yet self-assuredly become one of the world’s premiere surf destinations, attracting swell seekers from all four corners of the world looking to go toe-to-toe with waves up and down the Emerald Isle’s famed west coast. Legendary spots like the Cliffs of Moher, overlooking the fearsome Aileen’s, and Mullaghmore in County Sligo, have done nothing but propel Ireland to the top of the tow-in surfing hit list.

In many ways, the varied backdrop of Ireland lends itself perfectly to the mobile nature of the Nixon Surf Challenge, and the invited surfers will take advantage by exploring the country’s remarkable coastline by boat and road. And not surprisingly, several familiar faces have jumped at the opportunity to delve deep into Ireland’s surf and culture, including long-time Nixon team surfers Benjamin Sanchis (FRA), Eric Rebiere (FRA), and reigning champ Jonathan Gonzales (CNY).

One surfer feeling particularly at home this time round will be fellow teammate Fergal Smith, widely known as one of Ireland’s best-known surfing exports. Few people are as well connected to the land as this pro surfer who also happens to run a community farm when he’s not too busy campaigning for the environmental Green Party.

While long-haul visitors Charly Martin (GLP) and Chippa Wilson (AUS) may take a while longer to adjust to the frigid Atlantic temperatures, they’re well versed enough to know the only thing to expect with the Nixon Surf Challenge is the unexpected. “I can’t wait to discover what Ireland has to offer. All I know is we’ve got the best part of a week to chase swell up and down the country, and I’m sure we’ll score some incredible surf with the most mind-blowing backdrops to boot – that combo is what makes Ireland famous,” said Chippa.

“We raised a few eyebrows last year when we decided on Hainan Island – we like to keep things fresh. And surfing doesn’t come much fresher that Ireland, which got the resounding thumbs up from all the guys when we were discussing which part of the world we could hit up this time round,” said Frank Corbery, Marketing Director at Nixon Europe. “A wild coastline, epic waves, and people and culture that have the power to win pretty much anyone over – who could say no?”

CONFIRMED SURFERS FOR NIXON SURF CHALLENGE 2016:

Chippa WILSON (AUS) - Benjamin SANCHIS (FRA) - Eric REBIERE (CNY) - Marlon LIPKE (POR/GER) - Marc LACOMARE (FRA) - Jonathan GONZALEZ (CNY) - Gony ZUBIZARRETA (SPA) - Fergal SMITH (IRE) - Roberto D’AMICO (ITA) - Charly MARTIN (GLP) - Kepa ACERO (SPA) - William ALIOTTI (FRA).

For more information about the Nixon Surf Challenge: Nixon.com/surf-challenge
Press inquiries: angelique@nixoneurope.com

About Nixon
Founded in 1998 in Encinitas, California, Nixon is a premium, global watch and accessories brand. Nixon’s team-designed, custom-built watches and accessories are sold in the best boardsport, fashion and specialty retailers in over 90 countries around the world. For more information, please visit: Nixon.com

About Monster Energy
Based in Corona, California, Monster Energy is the leading marketer and distributor of energy drinks and alternative beverages. Refusing to acknowledge the traditional, Monster Energy supports the scene and sport. Whether motocross, off-road, F1, Superbikes, MotoGP, Rallycross, Speedway, MMA, BMX, surf, snowboard, ski, skateboard, wakeboard or the rock and roll lifestyle, Monster Energy is a brand that believes in authenticity and the core of what its sports, athletes and musicians represent. More than a drink, it’s the way of life lived by athletes, sports, bands, believers and fans. See more about Monster Energy including all of its drinks at Monsterenergy.com

About Reef
Reef is the surf lifestyle brand that encourages your journey of discovery. For more information, please visit: Reef.com

About Lomography
The Lomographic Society International is a globally-active organization dedicated to experimental and creative snapshot photography. Boasting millions of followers and friends across the world, the concept of Lomography encompasses an experimental, interactive, vivid and sometimes even blurred and crazy way of life. Through its constantly expanding selection of innovative cameras & photographic accessories, Lomography promotes photography as a creative approach to communicate, absorb, and capture the world. Lomography Gallery Stores and Embassy Stores all over the world provide the full product range and a place for exhibitions, workshops, meet-ups and all lomographic needs. For more information, please visit: Lomography.com

About Jam
Jam Traction was founded in January 2015 by Marlon Lipke and Gony Zubizarreta, who based the ethos of the company on their own experiences with Pro Surfing. In April 2013, the two friends went on a surfing roadtrip from the Algarve, south Portugal to Galicia, north Spain, and the idea of starting an accesories brand began in between empty line ups and infinite beachbreacks. From the name, logo and first sketches to designing the first product collection in just a few months. Finding the right materials and factories took more than a year and finally, at the end of 2014 they had created the first Jam Traction Deck Pads with the best quality and a very unique look which both had in mind since the early days of the project. For more information, please visit: Jamtraction.com




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